{"id":385049,"date":"2025-08-27T09:02:31","date_gmt":"2025-08-27T09:02:31","guid":{"rendered":"https:\/\/srv83848.seohost.com.pl\/?p=385049"},"modified":"2026-06-19T09:35:20","modified_gmt":"2026-06-19T09:35:20","slug":"gpsr-and-online-sales","status":"publish","type":"post","link":"https:\/\/srv83848.seohost.com.pl\/en\/blog\/gpsr-and-online-sales","title":{"rendered":"GPSR and online sales: The requirements and responsibilities of online sellers"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The <\/span><a href=\"https:\/\/www.statista.com\/outlook\/emo\/ecommerce\/europe\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>European ecommerce sector<\/u><\/span><\/a><span data-color=\"transparent\"> is projected to generate $673.82 billion in 2025.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Long-term predictions are also promising as the EU\u2019s ecommerce market should continue to grow at a 4.54% CAGR in the next five years, and its volume is expected to reach $841.14 billion by 2030.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Looking at the statistics, it\u2019s hard to notice that the EU\u2019s new General Product Safety Regulation has had any negative impact on the ecommerce industry.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Despite the increase in <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/a-guide-through-the-gpsr-and-product-recalls-for-online-sellers\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>product recalls<\/u><\/span><\/a><span data-color=\"transparent\"> and raising the market entry bar, especially for digital retailers not based in one of the EU member states, the European Union remains one of the <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/navigating-international-ecommerce-waters-tips-for-2025\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">world\u2019s most attractive destinations<\/span><\/a><span data-color=\"transparent\"> for online sellers.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/the-road-to-gpsr-compliance\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">Complying with the GPSR<\/span><\/a><span data-color=\"transparent\"> has become a prerequisite for entering the EU\u2019s lucrative ecommerce market. However, navigating the online marketplaces in the EU may be challenging for merchants who don\u2019t understand the requirements and the scope of their responsibilities.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Let\u2019s find out how GPSR affects online sales in the EU and what sellers must do to meet the compliance requirements.<\/span><\/p>\n<h2>Key takeaways<\/h2>\n<ul data-pm-slice=\"3 3 []\">\n<li><span data-color=\"transparent\">The <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/gpsr-and-digital-products\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">GPSR applies to digital<\/span><\/a><span data-color=\"transparent\"> and physical consumer products, whether new, used, repaired, or reconditioned, sold online or offline.<\/span><\/li>\n<li><span data-color=\"transparent\">The new regulation mandates that all economic operators place only safe products on European markets and collaborate with the authorities on identifying potentially dangerous products.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Sellers must determine their responsibilities under the GPSR.<\/span><\/li>\n<li><span data-color=\"transparent\">Each product a seller places on an online marketplace in the EU must have an EU Responsible Person.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Online marketplaces must remove all product listings that don\u2019t comply with the GPSR.\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Sellers and online marketplace providers must collaborate with market surveillance authorities to recall all harmful products from the market.<\/span><\/li>\n<\/ul>\n<h2>How does the General Product Safety Regulation affect online sales?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-385057\" src=\"https:\/\/srv83848.seohost.com.pl\/wp-content\/uploads\/2025\/08\/How-does-the-General-Product-Safety-Regulation-affect-online-sales.jpg\" alt=\"A man holding a credit card in one hand and typing on a laptop with the other. \" width=\"1024\" height=\"512\" srcset=\"https:\/\/srv83848.seohost.com.pl\/wp-content\/uploads\/2025\/08\/How-does-the-General-Product-Safety-Regulation-affect-online-sales.jpg 1024w, https:\/\/srv83848.seohost.com.pl\/wp-content\/uploads\/2025\/08\/How-does-the-General-Product-Safety-Regulation-affect-online-sales-300x150.jpg 300w, https:\/\/srv83848.seohost.com.pl\/wp-content\/uploads\/2025\/08\/How-does-the-General-Product-Safety-Regulation-affect-online-sales-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Despite initial skepticism that GPSR may impact their <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/compliance-roadmap-for-online-sellers-in-the-eu\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">online sales in EU member states<\/span><\/a><span data-color=\"transparent\">, online retailers are discovering that the EU\u2019s online markets are as strong as ever, almost a year after the regulation went into effect.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The EU lawmakers expect the regulation to reduce costs caused by harmful products by \u20ac5.5 billion within the next ten years, while strengthening consumer protection, trust, and reducing the number of costly recalls.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Additionally, the size of the <\/span><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/europe-ecommerce-market\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>EU\u2019s ecommerce sector<\/u><\/span><\/a><span data-color=\"transparent\"> is projected to experience sustained growth in the next five years, reaching $1.03 trillion in 2030.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The GPSR introduced stringent product safety requirements that have major implications for online marketplace providers, which allow sellers to offer products without technical documentation or the contact information consumers could use to reach the manufacturer.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Moreover, the EU plans to <\/span><a href=\"https:\/\/www.alvarezandmarsal.com\/thought-leadership\/eu-customs-reform-impact-on-businesses\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>abolish the \u20ac150 customs duty exemption<\/u><\/span><\/a><span data-color=\"transparent\"> for products shipped from non-EU countries to consumers in the Union\u2019s member states. Consequently, starting from March 1, 2028, all consumer products imported into the EU will be subject to customs duty.<\/span><\/p>\n<p><span data-color=\"transparent\">Alongside the GPSR, this and other relevant EU legislation, such as the EU Digital Services Act, will profoundly affect the ecommerce industry, online marketplaces, and online sellers offering products on those marketplaces, regardless of their location.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Keep in mind that GPSR makes digital merchants responsible for the safety of the products they offer to European consumers, which means that they must provide all the necessary documentation and information to ensure compliance with the regulation.<\/span><\/p>\n<h2>Understanding different types of economic operators<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-385064\" src=\"https:\/\/srv83848.seohost.com.pl\/wp-content\/uploads\/2025\/08\/Managing-an-online-store-in-the-EU-in-the-post-GPSR-era.jpg\" alt=\"A man standing in front of a blue board with multiple stick-it notes.\" width=\"1024\" height=\"512\" srcset=\"https:\/\/srv83848.seohost.com.pl\/wp-content\/uploads\/2025\/08\/Managing-an-online-store-in-the-EU-in-the-post-GPSR-era.jpg 1024w, https:\/\/srv83848.seohost.com.pl\/wp-content\/uploads\/2025\/08\/Managing-an-online-store-in-the-EU-in-the-post-GPSR-era-300x150.jpg 300w, https:\/\/srv83848.seohost.com.pl\/wp-content\/uploads\/2025\/08\/Managing-an-online-store-in-the-EU-in-the-post-GPSR-era-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The exact responsibilities an online seller must bear depend on two major factors:\u00a0<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Whether they are based in an EU member state or not, and\u00a0<\/span><\/li>\n<li><span data-color=\"transparent\">Their position in the supply chain.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">The <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/gpsr-responsibilities-and-compliance-requirements\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">GPSR recognizes several types of economic operators<\/span><\/a><span data-color=\"transparent\">, such as manufacturers, importers, fulfillment service providers, authorized representatives, and distributors.\u00a0\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The regulation also places the bulk of responsibility for the product safety enforcement on its manufacturer.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, a manufacturer must conduct an internal risk assessment and draft technical documentation that includes compliance and test reports, a <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/ce-markings-and-the-eu-doc\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">Declaration of Conformity<\/span><\/a><span data-color=\"transparent\">, warnings, and instructions for safe product use, among other things.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Manufacturers are also responsible for appointing an <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/a-guide-to-choosing-an-eu-responsible-person-for-online-sellers\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">EU Responsible Person<\/span><\/a><span data-color=\"transparent\"> for their products, providing traceability information, and meeting the mandatory labeling requirements.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Besides acting as EU Responsible Person for products they make available on online marketplaces, importers must verify that the documentation and tracing information the manufacturer provided complies with the <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/a-guide-to-the-european-unions-product-safety-standards\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">product safety regulation<\/span><\/a><span data-color=\"transparent\">.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Distributors are also responsible for ensuring that the products they offer in the EU meet the GPSR compliance requirements.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Economic operators based in one of the EU member states can act as the EU Responsible Person for their products. At the same time, those not established in one of the EU countries must appoint an Authorized Representative established in an EU member state.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">It\u2019s also important to remember that distributors and importers may assume the responsibilities of the manufacturer if they alter the products they sell on the EU market.<\/span><\/p>\n<h2>The responsibilities of online sellers<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-385071\" src=\"https:\/\/srv83848.seohost.com.pl\/wp-content\/uploads\/2025\/08\/The-responsibilities-of-online-sellers.jpg\" alt=\"A man sticking a pin into a board with multiple pins connected by threads. \" width=\"1024\" height=\"512\" srcset=\"https:\/\/srv83848.seohost.com.pl\/wp-content\/uploads\/2025\/08\/The-responsibilities-of-online-sellers.jpg 1024w, https:\/\/srv83848.seohost.com.pl\/wp-content\/uploads\/2025\/08\/The-responsibilities-of-online-sellers-300x150.jpg 300w, https:\/\/srv83848.seohost.com.pl\/wp-content\/uploads\/2025\/08\/The-responsibilities-of-online-sellers-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The first step sellers on online marketplaces like <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/the-guide-to-becoming-an-international-seller-on-ebay\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>eBay<\/u><\/span><\/a><span data-color=\"transparent\"> or <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/the-guide-to-becoming-an-international-seller-on-amazon\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Amazon<\/u><\/span><\/a><span data-color=\"transparent\"> must take on their road to European customers is to determine their position within the supply chain.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">So, merchants who produce the products they want to sell in the EU qualify as manufacturers, while sellers who only resell items made by other businesses qualify as distributors.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The most significant difference between these two types of <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/a-guide-to-the-gpsr-for-creative-industry-professionals\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">economic operators<\/span><\/a><span data-color=\"transparent\"> is that distributors don\u2019t have to actively participate in creating the technical documentation for the products they want to place on online marketplaces in the EU.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">However, they are responsible for ensuring that the technical documentation is available in the market\u2019s local language, meaning they must translate it if the manufacturer hasn\u2019t done so.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">\u00a0Additionally, distributors must actively collaborate with market surveillance authorities and report accidents caused by their products that put the safety of consumers at risk through the Safety Gate portal.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">They are also responsible for sending recall notices, informing their customers that the product they purchased is recalled from the market, and offering a remedy, such as a refund or a replacement for the recalled product.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">It\u2019s also paramount to remember that the distributor must either obtain the contact information of the EU Responsible Person for all the products they want to offer in EU member states or appoint an authorized representative for those products that don\u2019t have one.<\/span><\/p>\n<h2>Creating GPSR-compliant product listings<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Distributors, importers, and manufacturers who want to sell consumer products through online marketplaces in the EU must ensure that each product listing they create complies with the GPSR.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Sellers must include the following information when creating or updating a product listing:\u00a0<\/span><\/p>\n<ul>\n<li><strong><span data-color=\"transparent\">Serial number, type, and batch<\/span><\/strong><span data-color=\"transparent\">: These <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/why-are-ebay-required-product-identifiers-gtin-upc-ean-mpn-important\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">product identifiers<\/span><\/a><span data-color=\"transparent\"> must also be included on the product or its packaging.\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Product model number or GTIN<\/span><\/strong><span data-color=\"transparent\">: Adding this information to a listing ensures easy traceability.\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Product pictures: <\/span><\/strong><span data-color=\"transparent\">GPSR mandates that all listings on <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/does-using-ai-to-create-product-photos-for-an-ebay-store-pay-off\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">online marketplaces contain images<\/span><\/a><span data-color=\"transparent\"> that clearly show the product and its key features.\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Manufacturer\u2019s contact information: <\/span><\/strong><span data-color=\"transparent\">All <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/the-best-ebay-listing-optimization-practices\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">product listings<\/span><\/a><span data-color=\"transparent\"> must include the producer\u2019s name, registered trade name or trademark, and their postal and electronic addresses.\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">EU Responsible Person\u2019s contact details: <\/span><\/strong><span data-color=\"transparent\">In case the manufacturer isn\u2019t also the product\u2019s EU Responsible Person, the listing must include the name, email address, and postal address of the legal person established in the EU or entity that serves as the point of contact for consumers and market surveillance authorities.\u00a0<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Age suitability, warning, and safety information: <\/span><\/strong><span data-color=\"transparent\">Product listings must mention choking hazards, dangerous chemicals, or any other potential risks to consumers&#8217; safety. Listings for products that aren\u2019t suitable for certain consumer categories must also include age suitability. This information must be in a language most consumers in a particular market can easily understand.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">It\u2019s also worth noting that online sellers can use QR codes to provide consumers with additional information about a product.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Still, they cannot use QR codes as a substitute for directly featuring the mandatory information, like the product\u2019s serial number or manufacturer\u2019s contact details, in the listing.<\/span><\/p>\n<h2>The responsibilities of online marketplace providers<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Although the new product safety regulation doesn\u2019t regard providers of <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/how-to-get-noticed-by-customers-on-international-marketplaces\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">online marketplaces<\/span><\/a><span data-color=\"transparent\"> as economic operators, it imposes significant responsibilities on them.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Most notably, the GPSR states that such marketplaces must create an online interface that allows a seller to include all mandatory information in the product listing.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">These platforms must remove all items deemed unsafe from the seller&#8217;s accounts and actively participate in product recalls from the market alongside market surveillance authorities and online sellers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Additionally, the online marketplace must inform consumers that a particular product is unsafe and block access to it.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">The regulation also requires online marketplace providers to warn sellers offering unsafe products and suspend their accounts if they fail to remove a listing containing a harmful item.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Consequently, sellers failing to remove listings offering non-compliant products risk having their accounts suspended from online platforms in the EU and receiving fines from the national authorities.\u00a0<\/span><\/p>\n<h2>Managing an online store in the EU in the post-GPSR era<\/h2>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">The European Union remains one of the most profitable ecommerce markets in the world, so establishing or maintaining a long-term presence in the EU\u2019s online marketplaces can be a lucrative decision for online sellers.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">That\u2019s why bringing the products they want to offer in the <\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/blog\/selling-on-ebay-after-gpsr\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">EU\u2019s online marketplaces<\/span><\/a><span data-color=\"transparent\"> into compliance should be the top priority of online sellers. This allows them to continue operating in one of the world\u2019s most advanced ecommerce markets and avoid fines and penalties for failing to meet the GPSR requirements.\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Do you need assistance with meeting the GPSR compliance requirements? <\/span><a href=\"https:\/\/resources.webinterpret.com\/accelerate-now\/?_gl=1*djzr7q*_gcl_aw*R0NMLjE3NTU4NTk3NzguQ2owS0NRandxcURGQmhEaEFSSXNBSUhUbGt2aFc3OWlDRjJIRmVXbEdmNnp0dVg1dXNyREtXd1hFNWF3YjM0eGdVTzdlTVdmZHhNbkxaNGFBb2gwRUFMd193Y0I.*_gcl_au*MTI1MTkyMTQ3OC4xNzU2MTA0NjQy*_ga*MTUxNTIxMjE4NC4xNzQwMDUzNjYy*_ga_KWWD0Y0CYM*czE3NTYxMDQ2NDIkbzE4MyRnMSR0MTc1NjExNjAwMyRqNjAkbDAkaDE4NjEzMDEyNzY.#ebay\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Schedule a call<\/u><\/span><\/a><span data-color=\"transparent\"> to learn more about Webinterpret\u2019s GPSR Compliance solution.\u00a0<\/span><\/p>\n<p><strong><span data-color=\"transparent\">About Webinterpret<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Webinterpret supports merchants selling on eBay.<\/span><\/p>\n<p><span data-color=\"transparent\">Our AI-based solutions enable more effective selling through automated listing\u00a0<\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/solutions\/localisation\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>localization<\/u><\/span><\/a><span data-color=\"transparent\">,\u00a0<\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/solutions\/advertising\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>advertising<\/u><\/span><\/a><span data-color=\"transparent\">, and\u00a0<\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/solutions\/returns\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>returns<\/u><\/span><\/a><span data-color=\"transparent\">\u00a0and ensure all products placed on EU markets are\u00a0<\/span><a href=\"https:\/\/srv83848.seohost.com.pl\/en\/solutions\/gpsr-compliance\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>GPSR-compliant<\/u><\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<p><span data-color=\"transparent\">By giving your international customers a full, end-to-end local shopping experience, Webinterpret improves your conversion and helps establish your business globally.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European ecommerce sector is projected to generate $673.82 billion in 2025.\u00a0 Long-term predictions are also promising as the EU\u2019s ecommerce market should continue to grow at a 4.54% CAGR in the next five years, and its volume is expected to reach $841.14 billion by 2030.\u00a0 Looking at the statistics, it\u2019s hard to notice that the EU\u2019s new General Product Safety Regulation has had any negative impact on the ecommerce industry.\u00a0 Despite the increase in product recalls and raising the market entry bar, especially for digital retailers not based in one of the EU member states, the European Union remains one of the world\u2019s most attractive destinations for online sellers.\u00a0 Complying with the GPSR has become a prerequisite for entering the EU\u2019s lucrative ecommerce market. However, navigating the online marketplaces in the EU may be challenging for merchants who don\u2019t understand the requirements and the scope of their responsibilities.\u00a0 Let\u2019s find out how GPSR affects online sales in the EU and what sellers must do to meet the compliance requirements. Key takeaways The GPSR applies to digital and physical consumer products, whether new, used, repaired, or reconditioned, sold online or offline. The new regulation mandates that all economic operators place only safe products on European markets and collaborate with the authorities on identifying potentially dangerous products.\u00a0 Sellers must determine their responsibilities under the GPSR. Each product a seller places on an online marketplace in the EU must have an EU Responsible Person.\u00a0 Online marketplaces must remove all product listings that don\u2019t comply with the GPSR.\u00a0 Sellers and online marketplace providers must collaborate with market surveillance authorities to recall all harmful products from the market. How does the General Product Safety Regulation affect online sales? Despite initial skepticism that GPSR may impact their online sales in EU member states, online retailers are discovering that the EU\u2019s online markets are as strong as ever, almost a year after the regulation went into effect.\u00a0 The EU lawmakers expect the regulation to reduce costs caused by harmful products by \u20ac5.5 billion within the next ten years, while strengthening consumer protection, trust, and reducing the number of costly recalls.\u00a0 Additionally, the size of the EU\u2019s ecommerce sector is projected to experience sustained growth in the next five years, reaching $1.03 trillion in 2030.\u00a0 The GPSR introduced stringent product safety requirements that have major implications for online marketplace providers, which allow sellers to offer products without technical documentation or the contact information consumers could use to reach the manufacturer.\u00a0 Moreover, the EU plans to abolish the \u20ac150 customs duty exemption for products shipped from non-EU countries to consumers in the Union\u2019s member states. Consequently, starting from March 1, 2028, all consumer products imported into the EU will be subject to customs duty. Alongside the GPSR, this and other relevant EU legislation, such as the EU Digital Services Act, will profoundly affect the ecommerce industry, online marketplaces, and online sellers offering products on those marketplaces, regardless of their location.\u00a0 Keep in mind that GPSR makes digital merchants responsible for the safety of the products they offer to European consumers, which means that they must provide all the necessary documentation and information to ensure compliance with the regulation. Understanding different types of economic operators The exact responsibilities an online seller must bear depend on two major factors:\u00a0 Whether they are based in an EU member state or not, and\u00a0 Their position in the supply chain.\u00a0 The GPSR recognizes several types of economic operators, such as manufacturers, importers, fulfillment service providers, authorized representatives, and distributors.\u00a0\u00a0 The regulation also places the bulk of responsibility for the product safety enforcement on its manufacturer.\u00a0 Consequently, a manufacturer must conduct an internal risk assessment and draft technical documentation that includes compliance and test reports, a Declaration of Conformity, warnings, and instructions for safe product use, among other things.\u00a0 Manufacturers are also responsible for appointing an EU Responsible Person for their products, providing traceability information, and meeting the mandatory labeling requirements.\u00a0 Besides acting as EU Responsible Person for products they make available on online marketplaces, importers must verify that the documentation and tracing information the manufacturer provided complies with the product safety regulation.\u00a0 Distributors are also responsible for ensuring that the products they offer in the EU meet the GPSR compliance requirements.\u00a0 Economic operators based in one of the EU member states can act as the EU Responsible Person for their products. At the same time, those not established in one of the EU countries must appoint an Authorized Representative established in an EU member state.\u00a0 It\u2019s also important to remember that distributors and importers may assume the responsibilities of the manufacturer if they alter the products they sell on the EU market. The responsibilities of online sellers The first step sellers on online marketplaces like eBay or Amazon must take on their road to European customers is to determine their position within the supply chain.\u00a0 So, merchants who produce the products they want to sell in the EU qualify as manufacturers, while sellers who only resell items made by other businesses qualify as distributors.\u00a0 The most significant difference between these two types of economic operators is that distributors don\u2019t have to actively participate in creating the technical documentation for the products they want to place on online marketplaces in the EU.\u00a0 However, they are responsible for ensuring that the technical documentation is available in the market\u2019s local language, meaning they must translate it if the manufacturer hasn\u2019t done so.\u00a0 \u00a0Additionally, distributors must actively collaborate with market surveillance authorities and report accidents caused by their products that put the safety of consumers at risk through the Safety Gate portal.\u00a0 They are also responsible for sending recall notices, informing their customers that the product they purchased is recalled from the market, and offering a remedy, such as a refund or a replacement for the recalled product.\u00a0 It\u2019s also paramount to remember that the distributor must either obtain the contact information of the EU Responsible Person for all the products they want to offer in<\/p>\n","protected":false},"author":65,"featured_media":385050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9672,9678,9674],"tags":[],"class_list":["post-385049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expanding-to-new-markets","category-marketplace-trends","category-tax-and-compliance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The responsibilities of online sellers under the GPSR<\/title>\n<meta name=\"description\" content=\"Compliance with the product safety regulation is mandatory for selling on the EU&#039;s online marketplaces. 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