The rapid growth of cross-border trade since the start of the decade has created ample opportunities for SMBs seeking expansion through online marketplaces.
eBay remains one of the best online marketplaces for international sellers, as recent data indicates that the vast majority of its merchants offer products on at least one more market.
The research also shows that approximately 96% of all businesses on eBay’s marketplaces in the EU offer their products to international buyers, while 99% of sellers based in Southeast Asia use the platform to reach international audiences.
That’s why Webinterpret expanded its support for eBay sellers based in Poland, the Netherlands, Belgium, Switzerland, the Philippines, and Malaysia to streamline their expansion to international markets.
Let’s explore what sellers from these regions stand to gain by expanding internationally and how Webinterpret’s eBay International Sales Accelerator can streamline their expansion.
Key takeaways
- eBay offers a relatively easy path to international marketplaces to sellers from countries where local online marketplaces are dominant.
- EU-based eBay businesses reach consumers on 18 international marketplaces.
- Tools like Webinterpret lower the international marketplace entry barrier by automating product listing localization.
- The value of the Southeast Asian cross-border ecommerce market in 2026 is estimated at $50.37 billion.
- Nearly all eBay sellers from Malaysia and the Philippines use the platform to reach international buyers.
The benefits of selling in the EU’s single market
The EU is the world’s largest single market, spanning 27 countries and home to roughly 345 million online consumers.
However, unlike ecommerce in China or the US, the European ecommerce market isn’t dominated by a single online marketplace, as local platforms like Bol, Allegro, and Zalando attract a considerable share of consumers in countries like the Netherlands, Poland, or Switzerland.
Consequently, the majority of eBay sellers from those countries offer their products on the platform’s international marketplaces, enabling them to funnel their inventory into some of eBay’s largest marketplaces, such as Germany and the UK.
Expanding your eBay store from Poland
Poland’s ecommerce market has been growing at a galloping rate in the last ten years and has become one of the EU’s most active online retail hotspots.
According to recent data, Allegro attracts approximately 64% of the country’s overall ecommerce traffic, while eBay captures only around 2% of Poland’s ecommerce market.
However, eBay’s EU Small Business Cross-Border Trade Report reveals that 100% of Polish small businesses on eBay export their products to international markets.
The vast majority of these businesses use the platform to offer their products to German consumers, due to the country’s proximity and highly cost-effective logistics.
Other popular eBay export destinations for sellers based in Poland include the United States, especially for merchants offering products from the Collectibles and Refurbished Goods product categories, as well as France, Spain, and Italy.
Listing localization is among the biggest obstacles Polish businesses on eBay face when exporting products to eBay’s international markets.
Webinterpret’s localization solution automates this process, allowing sellers to effortlessly translate product descriptions into the destination market’s language.
Furthermore, our GPSR compliance solution enables sellers to detect non-compliant products, gather missing technical documentation, or retrieve the contact details of the EU Responsible Person for a specific product.
Growing your eBay business internationally from Belgium and the Netherlands
Like all digitalized ecommerce markets with a high percentage of online consumers, Belgium (BENL) and the Netherlands are highly saturated markets dominated by regional powerhouses like Bol, Coolblue, and vidaXL.
Similar to Poland, eBay captures a marginal portion of the Belgian and Dutch ecommerce markets, as nearly all of the small businesses located in these countries are exporters.
These businesses commonly use the platform to list their products on eBay’s French, German, and UK marketplaces and benefit from the proximity of eBay’s largest marketplaces in the EU.
As most Belgian and Dutch sellers on eBay focus on volume, the ability to generate product listings is vital for day-to-day operations.
Webinterpret’s eBay Accelerator enables merchants to automatically generate vast amounts of product listings that are perfectly optimized for the platform’s search engine.
Primary expansion markets for Swiss sellers on eBay
eBay has been present in Switzerland for over two decades, as its international headquarters for global operations opened in Bern in 1999.
Despite this, eBay had consolidated its operations and made the eBay.ch domain a part of the larger German and Austrian infrastructure.
In practice, this means that most sellers based in Switzerland are treated as international sellers because the bulk of their customers are in neighboring countries.
As a result, the majority of Swiss sellers offer their products throughout the DACH region, as shipping items to the UK or the US is both logistically difficult and expensive.
Moreover, Switzerland isn’t a part of the EU, which is why merchants must ensure compliance with the bloc’s product safety and various other regulations.
Due to its expanded compatibility, Webinterpret now helps Swiss sellers meet these requirements more quickly and expand their products’ reach without extra effort.
Navigating eBay’s marketplaces in Southeast Asia: Exporting from the Philippines and Malaysia
In Southeast Asia, eBay operates three dedicated national marketplaces: Singapore, Malaysia, and the Philippines.
However, its share of those local markets is relatively small compared to home-grown marketplaces like Shopee or Lazada.
As a result, eBay serves as an export hub, with 97% of small businesses in the Philippines and 98% in Malaysia using the platform to reach international audiences.
Furthermore, over 60% of businesses from the SEA region use eBay to sell their products on four continents.
eBay has strengthened its infrastructure in the region by launching CPaSS and seamlessly integrating with international carriers to minimize friction for sellers.
eBay international businesses from the Philippines and Malaysia
On average, an eBay seller from Malaysia or the Philippines reaches consumers in over thirty destination markets.
Australia, the UK, and Germany are among the top destination markets for eBay businesses based in these countries. The majority of Malaysian and Philippine eBay businesses offer products from the Home & Garden, Collectibles, Jewelry, and Watches categories.
Although the US has traditionally been a prime destination for international eBay sellers from the region, the repeal of the de minimis rule and the country’s new tariff regime have made it more difficult for Malaysian and Philippine merchants to reach American buyers.
Sellers can now use Webinterpret to list their products on eBay’s international marketplace and overcome the common marketplace entry hurdles like inadequate SEO/GEO optimization or inaccurate translations of product titles and descriptions.
Scaling your business across eBay’s international marketplaces with Webinterpret
In addition to sellers from the United States, the United Kingdom, Germany, Spain, Italy, and France, Webinterpret’s International eBay Sales Accelerator solution is now available to merchants from six new source markets.
Businesses from Poland, Switzerland, Belgium (BENL), the Netherlands, the Philippines, and Malaysia can now use the solution to create up to 20,000 listings per month without covering international insertion fees.
Merchants can use the tool to localize their product listings for the destination market, ensure strong performance in the platform’s search algorithm, and synchronize their inventories across marketplaces.
International eBay sellers who are planning to place their products on eBay’s markets in the EU can benefit from Webinterpret’s GPSR-compliance solution, which is also included with the International eBay Sales Accelerator solution.
Moreover, Webinterpret is compatible with the most common markets that businesses from Europe and Southeast Asia choose as expansion destinations, powering the international growth of its users.
Using eBay to gain a foothold in international markets for European and Southeast Asian businesses
The moment to take your business to the international stage is now, as the worldwide cross-border trade is growing rapidly, and its market value is expected to reach $5.6 trillion by the end of the decade.
Furthermore, the majority of eBay sellers based in Poland, the Philippines, Switzerland, Belgium, the Netherlands, and Malaysia use the platform to reach international customers.
That’s why Webinterpret can be their strategic partner by enabling them to list their products in new markets faster and ensuring each listing is adequately localized to its destination market.
Schedule a call to learn more about how our International eBay Sales Accelerator can help your business thrive in international markets.
About Webinterpret
Webinterpret supports merchants selling on eBay.
Our AI-based solutions enable more effective selling through automated listing localisation, optimisation, advertising, and returns, and ensure all products placed on EU markets are GPSR-compliant.
By giving your international and domestic customers a full, end-to-end local shopping experience, Webinterpret improves your conversion rates and helps establish your business locally and globally.
